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Four Quick Q&As - with An Coppens

1)      When and how did you first hear about gamification? In 2007. To be honest I don’t remember. It could have been a talk from Gabe or Mario, but not sure to be honest. 2)      Why and when did you decide that you wanted to use gamification? My reason was that I finally had a word for the things I had been doing in learning and change management for over 10 years at that point and I also felt looking at the group of people then in the industry, that there was a big need for women to enter the mix, because what I saw were young mainly white males. I also knew from my experience that gamification worked for me, so making it work for others seemed like a natural next challenge. 3)      What is the main takeaway someone will take after attending your session at Gamification Europe ? Learning gamification is about a lot more than points and badges especially when you focus on what the learner wants. 4)      What other session of Gamification Europe are you
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Gamification Europe – A Hero’s Journey

Gamification Europe is our brand new conference, expo and networking event for gamification and engagement professionals. I have been thinking about organising a gamification conference in Brighton for quite some time now. It’s one of the most lively and creative places in the UK and a place which is open to new ideas like gamification. I travel around the world speaking and training people on gamification. I have met a lot of gamification professionals who have a vast amount of knowledge and experience on how gamification works and how it can also fail. I also Chair GamFed whose aim is to support the gamification community. So running a conference where we meet and exchange ideas, experiences and best practices fits this purpose. The theme of this first event is the Hero’s Journey. I wanted our speakers to talk about the obstacles they have overcome on their own journeys to becoming gamification heroes. The best speaking slots have thus gone to the bravest speakers